IT ALL STARTED WHEN…

Owner & Lead Designer Amy Williams was working at “Entertainment Tonight” & “The Insider” as a Marketing Director. With a pulse on Hollywood and a life-long love for fashion and design, Williams experimented with jewelry design in 2012 and made her first leather wrap bracelet for a friend. Within days, dozens of people were placing orders, including celebrities & stylists.

Within a week, Willamy premiered on television and a company was born. One year later, Williams left her full-time job as her celeb clientele and sales continued to grow. She has since expanded to men’s styles and loves designing unique & affordable pieces for soccer moms and celebs alike.

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handmade

Each bracelet is given careful attention with our handmade process. Powered by people. No robots allowed.

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american made

We love making our bracelets locally where we can ensure the highest quality standards with the design we intended.

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quality materials

We handpick quality bracelet ingredients that maintain the appropriate look and feel that you desire. We do our best to limit as many plastics as possible.